Many times a client gets a large packet of information, or a lengthy orientation to a new product or service. They get home and may feel terribly overwhelmed by the quantity of knowledge they need to assimilate.
Always be sure you send a welcome letter or an acknowledgment to a new client or customer. It’s comforting to know that the salesman didn’t forget all about the customer once the credit card was swiped through the slot.
Welcome your new customer with a short, personal note. Not necessarily more information (remember that huge packet you gave them?). Just something warm and friendly to let them know you did remember how to treat real people like real people. Maybe an acknowledgment or thank you note is more appropriate in your business category. But whatever it is, be sure it’s personal, well done, with correct spelling and grammar, and maybe a thank you coupon card or special discount on future purchases.
It would be a good idea to put all your customers into a database and track what you send to each one and when. Of course, if you’re too busy to do this consistently, contact your Virtual Assistant and it will be taken care of for you on auto pilot.
Don’t wait, don’t hesitate.
Your success is our ambition
www.BrookwaterGroup.com
