Do you currently use generic brochures with a place at the bottom for your label or stamp? Have you received one of these brochures with the label or stamp crooked? Look professional? Not really!
A Virtual Assistant who has experience in graphic design can help you to create an effective brochure that goes beyond the generic template. Your brochure will really be your brochure, with your color scheme, your logo, professional photos and images instead of clip art, and text that reflects the things that set you apart from the businesses that still use generic brochures.
Before our clients’ brochures are sent off to the printer, there are some questions we ask them.
Does this brochure stand alone? Will people understand what is being presented without needing additional information, or is the purpose to get them to ask for more information?
What is the desired “first impression”? Casual, formal, fun, serious, alarming? Think carefully about how you want a person to feel after spending the first 5 seconds scanning the brochure.
What is its purpose? Selling, informing, call to action? The purpose plays a huge part in the design.
How will it be used? Will it be a Leave-Behind after meeting a potential customer? Are you hoping someone will pick it up while waiting in line at the bank? Is it meant to be a response to inquiries for more information? Will it be part of a direct mail package? Is it a selling tool to be used during a sales pitch?
In one short sentence, what is the topic or message?
It’s very important to answer these questions BEFORE presenting your new brochure to your customers or clients. Trust this job to your Virtual Assistant to be sure your information is targeted correctly and designed distinctly.
Julie Mockerman
Brookwater Group
www.BrookwaterGroup.com
